美国商科研究生专业解析及就业分析-立思辰留学

整合营销传播(Integrated Marketing Communication, IMC)是市场营销与企业发展相结合的多市场营销学科，达到多种途径的企业品牌建立与推广。
美国广告公司协会（American Association of Advertising Agencies,4As）给整合营销学下的定义是：“整合营销学是一个营销传播计划概念，要求充分认识用来制定综合计划时所使用的各种带来附加值的传播手段——如普通广告、直接反映广告、销售促进合公共关系——并将之结合，提供具有良好清晰度、连贯性的信息，使传播影响力最大化。

常见学位	MBA
签证敏感度	否
高中课程准备	理科、文科
专业领域	商科
世界第一大学	哈佛大学

学习内容

企业文化	企业理念与使命员工职业操守企业内部沟通
四个“P”	Price：价格、定价与捆绑式服务 Product：产品设计包装、价值 Promotion：促销 Place：购买点
广告	广播视频广告：广播、印刷、互联网、视频、电视销售；户外广告：广告牌、街道设施、体育场馆、休息区、地铁广告、出租车、公交；在线广告：邮件、移动市场、网购、网上在线直销平台、宣传单、产品目录的发布、宣传信件、促销、优惠券、直邮、厂价直销、基层/社区营销；
互联网市场	电子商务、搜索引擎优化（SEO）、搜索引擎营销（SEM）、移动营销、电子邮件营销、社会化媒体（Facebook、Twitter、谷歌、Youtube、维基百科）
销售	销售材料（销售单、小册子、简报）安装、帮助用户、退货维修
公共关系	特别活动、访谈、会议演讲、行业奖项、新闻发布会、新闻发布、宣传噱头、社会参与、慈善参与及活动
促销	竞赛、优惠券、产品样本（赠品）、奖品、折扣、特价活动
展销会	摊位、产品演示
企业慈善	捐赠、志愿活动、慈善行动

2014QS战略决策（Strategy）MBA排名

2013	院校
1	Harvard Business School
2	INSEAD - France
3	The Wharton School, University of Pennsylvania
4	Stanford University Graduate School of Business
5	London Business School
6	IE Business School
7	The Kellogg School of Management, Northwestern University
8	Columbia Business School, Columbia University
9	IMD
10	The University of Chicago Booth School of Business
11	Sloan School of Management, Massachusetts Institute of Technology (MIT)
12	IESE Business School, University of Navarra
13	Indian Institute of Management, Ahmedabad
14	Stern School of Business, New York University (NYU)
15	HEC MBA Program (Paris)
16	Haas School of Business, UC Berkeley
17	ESADE Business School
18	The St.Gallen MBA, University of St.Gallen
19	Indian School of Business
20	Oxford University, Said Business School
21	Yale School of Management, Yale University
22	SDA Bocconi School of Management
23	Indian Institute of Management, Bangalore
24	Judge Business School, University of Cambridge
25	Tuck School of Business at Dartmouth
26	Boston University School of Management
27	Tepper School of Business, Carnegie Mellon University
28	UCLA Anderson School of Management
29	Indian Institute of Management Calcutta
30	University of Michigan, Ross School of Business
31	The Fuqua School of Business, Duke University
32	Desautels Faculty of Management at McGill University
33	University of Virginia Darden School of Business
34	Thunderbird School of Global Management
35	Melbourne Business School, The University of Melbourne
36	S.C. Johnson Graduate School of Management, Cornell University
37	Richard Ivey School of Business, The University of Western Ontario
38	The University of Hong Kong, Faculty of Business and Economics
39	Warwick Business School, University of Warwick
40	Joseph L. Rotman School of Management, University of Toronto
41	S. P. Jain Institute of Management and Research
42	Monash University Faculty of Business and Economics
43	Sauder School of Business, University of British Columbia
43	ESSEC Business School
45	Copenhagen Business School
46	Nanyang Business School, Nanyang Technological University
47	Cass Business School
48	Vlerick Leuven Gent Management School
48	WHU Otto Beisheim School of Management
50	Manchester Business School, The University of Manchester